Interim · Fractional · Commercial due diligence
SICG works with technology businesses pre and post funding — building go-to-market from zero, rebuilding sales operations that underperform, and giving investors an honest commercial read before they commit capital.
Three things, done properly. Not a menu of forty services — the specific work that moves revenue in funded technology businesses.
Managing Director, CCO, CRO or Commercial Director capacity for the phase where it matters — post-raise scale-up, turnaround, founder transition, or building the commercial function a technical team doesn't have. Full-time interim or fractional, defined outcomes either way.
ICP definition, positioning, pricing, pipeline architecture and the operating system underneath it — MEDDPICC methodology, CRM implementation, forecast discipline. We've embedded a full sales system inside 60 days and more than doubled revenue inside twelve months.
For VC and PE ahead of a deal: is the revenue real, is the pipeline honest, can this team actually sell? A practitioner's read from someone who has sat on the operating side of Series A–B businesses — not a report written from a data room alone. Recent work includes the commercial due diligence and £2.5M seed raise for a University of Manchester AI software assurance spin-out.
We don't sell AI strategy decks. These are systems running inside real commercial teams — built, shipped and governed. AI is how we deliver the work above faster and with more evidence, not a fourth service.
Dual risk and opportunity scoring per account, driven by five signal families: client corporate events, regulatory and market change, internal service data, commercial triggers, competitor activity. A renewal radar tracks contract countdowns, and loss-pattern detection is built from real historical loss analysis — price exposure at re-tender, festering service issues, perceived innovation deficit, capability gaps, group contagion, incumbent defence.
A two-way competitor intelligence loop runs scheduled research sweeps outward and takes one-click field sighting reports from account managers inward, re-scoring the account instantly and compiling a monthly digest. Weekly briefs are generated for each account manager and for leadership: headline risk, three prioritised actions with reasons, watch items.
The QBR agent enforces a standard ten-section review spine, then generates two PowerPoint packs from brand templates — an external client deck and an internal confidential intelligence brief. Hard rule: no invented numbers. Missing data renders as visible placeholders, and a human reviews everything before it reaches a client.
Governance first: a three-tier data policy, research on individuals limited to public professional information, every claim carrying its source and date.
£1.8m of ARR sits in the risk zone across three accounts — two match patterns that preceded real losses.
1Northmoor Energy: face-to-face with the senior sponsor inside 10 days — own the issues before they harden.
Illustrative — fictional accounts and figures.
Engine watches the accountsaccount manager triggers a briefingagent generates the two packsreview meetingnew signals feed the engine
LinkedIn export data, mined conversation history and Apollo enrichment combined into a single ranked list of 150 UK target accounts, matched to the ICP and pre-qualified by relationship strength. 85% positive-conversation rate on accounts worked.
Ingests HubSpot pipeline, real-time billing data and historical deal patterns into a multi-region dashboard covering UK, EMEA and US: forecast accuracy, stage-by-stage conversion, RAG status. It delivered financial visibility the team didn't previously have.
Sold and delivered. A £50k pilot scaled into three concurrent AI programmes worth £750k+ within 12 months.
SICG takes a small number of engagements at a time. Every engagement starts with a defined outcome, not a day rate and a hope.
Full accountability for a commercial function over a fixed term. P&L ownership, team leadership, board reporting.
Commercial leadership for businesses that need the experience but not the full-time cost.
Commercial due diligence, GTM design, pricing review, sales process build. Fixed scope, fixed timeline, clear deliverable.
A selection of recent engagements led by our principal. Client names are shared in conversation where confidentiality allows.
No UK strategy, no inbound, no commercial team. Designed the UK ICP, hired and built the commercial function, and deployed AI agents across prospecting and account intelligence. Accounts won include DMG Media, Tour Partner Group, Liverpool FC and Smart Pension.
A business underperforming against capital-raised expectations. Implemented MEDDPICC, restructured the commercial organisation, and personally led deal cycles with FIFA, the BBC and major media brands.
Took full P&L ownership of a pre-revenue business with a 75-person team. Owned positioning, pricing, GTM and the NHS and private-healthcare sales motion; secured £2M seed funding.
Under-instrumented sales operation with weak forecast accuracy. Stood up HubSpot and embedded MEDDPICC inside 60 days, then operated player-coach across the enterprise deals.
Funded technology businesses — typically Seed to Series B — and the investors behind them.
SICG is led by Clive Richardson — a commercial leader who has spent fifteen years building revenue engines rather than inheriting them. Founder of two FCA-regulated FinTech businesses, both successfully exited. Operating roles from Sales Director to CEO across SaaS, AI services, FinTech and HealthTech, with a career that started managing HSBC as a global strategic account at PwC.
Engagements are led by our principal and draw on a trusted network of senior finance, marketing and delivery specialists, brought in where the work requires them.
Strategy and execution are not two services. If the person setting the direction can't also carry a deal cycle, you're paying for slides.
If you're a founder, board or investor with a commercial problem worth solving, the first conversation is free and direct. We'll tell you honestly whether we're the right fit — and if we're not, who might be.
info@sicg.co.uk